Jim Cash, Revel founder, spent the bulk of his career as a commercial construction and real estate development executive involved with large development projects involving landmark buildings and corporate headquarters.
Revel is based on the theory that the same demanding standards for large-scale real estate projects can be applied to wine cellars. A longtime wine lover and collector, he invented the patented geometry and design at the heart of every Revel cellar because he saw a need that was not being met in the marketplace. Revel was founded to meet this need and to create wine cellars worthy of the wines they protect and preserve. Now, his industry breakthrough is generating a buzz in the wine community and the media.