Ocean Home
“Inventor Jim Cash’s latest designs combine functionality with aesthetics, and the result is not just a talking piece for dinner parties, but a great way to reevaluate the way in which you not only display your wine but also select it for consumption.” Read more

MiBiz
“The chances are good that the executives of one local startup business know just the wine to go with a successful business launch. Better yet, they also have a unique place to store that bottle until it comes time to uncork it.” Read more

Bornrich.org
“High-end wine collectors must acknowledge the new wine storage system by Jim Cash, founder of the Revel Custom Wine Cellars. Left uninspired by traditional cork systems, Jim designed the Revel System for wine storage that makes wine and not the rack the focal point.” Read more

WWMT Newschannel 3 CBS (Grand Rapids, Mich.)
“West Michigan is already known for its grape crop and for its fabulous wineries that bottle more and more award-winning wines each year, now someone has found the perfect way to display that wine.” Read more

WZZM-13 ABC (Grand Rapids, Mich.)
“‘When you stand in the center of one of our cellars you can identify 70% of the wine. If you have the old traditional diamond bins or single you have to turn that wine bottle and look at it,’ said Lindrup. ‘I can’t tell you how many times in my life, because I did have diamond bins, where I knew that bottle of wine was right there and I went to get it and I’ve taken 12 bottles out and it wasn’t right there.’” Read more

Morning Sun (Mt. Pleasant, Mich.)
“‘The Revel system is the result of years of my own frustrations with traditional wine storage options,’ Cash said. ‘Diamond bins and standard storage racks seemed inconvenient and uninspired. All of these systems seemed designed to show off the system itself instead of the wine.’” Read more

Lansing State Journal (Lansing, Mich.)
“Not yet a year old, Revel Custom Wine Cellars is already drawing rave reviews from the wine intelligentsia and earning orders from notable collectors throughout the country.” Read more

Furniture Trends
“When a bottle of wine costs more than what many people make in a week, a cheap wire rack just won’t do.” Read more

This Old House Hardware Aisle
“Using dowels to make open-bottom trays and Lazy Susans, the company’s patented design allows homeowners to easily see labels – even those on bottles stacked up above eye level.” Read more

The Grand Rapids Press
“A few years ago, Jim Cash was just a passionate wine collector. These days, he is the owner of Revel Custom Wine Cellars, which is positioning itself to be the Lamborghini of wine rack systems.” Read more

Wine Spectator
Wine Spectator featured our installation for Erica Abramson of First Growth Wine Cellars. Erica chose Revel Custom Wine Cellars to safeguard the collection she is building to fund her children’s college educations. Read more