Not only is a Revel cellar breathtakingly beautiful, it is also the most responsible way to protect your investment.

After a lifetime of collecting wine, Jim Cash had run out of closet space for his 700 bottles. It was finally time to build the cellar that would house his collection. There was just one problem. The cellar he envisioned hadn’t been invented yet.

To be sure, his exhaustive research uncovered many options—but a “bin” wasn’t any way to treat prized bottles and standard wine racks were better at hiding wine than displaying it. And what case storage was available on the market seemed more backbreaking than convenient.

Never one to back away from a challenge, and with the benefit of a career in real estate development and construction, Jim Cash decided to build a cellar of his own design. After a year and a half of design and invention, his custom-crafted cellar was complete, and the envy of every wine collector who saw it.

He secured multiple patents for his inventions, and with mounting interest from architects, builders and wine professionals, Jim Cash founded Revel to bring wine lovers everywhere the first wine cellar cabinets worthy of their passion.