Wine Rack Ire Uncorks Lucrative Venture

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Revel - Cellar Designs for Fine Wines

Fed up with traditional wine cellar builds, Jim Cash used his construction background to create user friendly wine racks. It’s an unlikely story. According to Cash, “I feel like we’ve done a good job designing a product wine collectors want but aren’t available elsewhere,” he said. “It’s been an unlikely path. I don’t have design experience, and being in Michigan, it’s not the greatest place to start a business like this, and yet, here we are.”

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