The Excellence of Michter’s: A Tale of High Quality American Whiskey

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Michter's American Whiskey Kentucky Bourbon

Wine collecting, as the name suggests, is partly about wine and partly about collecting, and it isn’t surprising that wine collectors may also enjoy collecting other things – in this case we are speaking of fine spirits, such as highly allocated Kentucky bourbon.

I recently listened to an episode of the podcast, Drinks Adventures – Wine, Beer, Whiskey, and Gin hosted by James Adkinson. The episode was titled, “Michter’s Rise to Become the Best American Whiskey“, where I was entranced by the insights shared by Michter’s distiller, Dan McKee. What struck me most was Michter’s unwavering commitment to quality—a philosophy mirroring our own values at Revel Cellars.

Here’s what sets Michter’s apart:

  • Quality Over Trends: Michter’s doesn’t chase fleeting trends. Instead, they prioritize maintaining uncompromising standards of excellence.
  • Relentless Focus on Quality: Every aspect of Michter’s production process is meticulously scrutinized to ensure only the finest spirits reach consumers.
  • Strict Standards: No barrel or batch that falls short of perfection is released—a testament to Michter’s dedication to quality, even at a financial cost.
  • Vertical Integration: By bringing much of their production in-house, Michter’s retains control over every stage of the whiskey-making process, guaranteeing consistency and excellence.
  • Investment in Superiority: Michter’s spares no expense when it comes to sourcing the finest ingredients and utilizing top-tier equipment, all in the pursuit of crafting unparalleled spirits.

In a world where bourbon is experiencing a renaissance, Michter’s stands as a beacon of excellence, shattering outdated perceptions and setting new standards for American whiskey. Gone are the days when bourbon played second fiddle to scotch; today, it commands respect and admiration on a global scale.

However, with this newfound acclaim comes challenges. The spirits industry, much like its counterpart in wine, faces threats of theft and forgery. Top-tier bourbons are now coveted treasures, with collectors going to great lengths to secure them.

At Revel, we understand the importance of safeguarding these prized possessions. Our mission is to provide collectors with the tools and resources they need to not only acquire rare spirits but also to savor and preserve them for generations to come.

So, whether you’re a seasoned whiskey connoisseur or a novice explorer of fine spirits, let Michter’s be your guide on a journey of taste, tradition, and unparalleled quality. Cheers to the enduring legacy of Michter’s, and to the exquisite pleasures that await within each carefully crafted bottle.