User-Friendly Wine Racks Uncork Lucrative Venture

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Revel - Cellar Designs for Fine Wines

Fed up with traditional wine cellar builds, Jim Cash used his construction background to create user-friendly wine racks. It’s an unlikely story. According to Cash, “I feel like we’ve done a good job designing a product wine collectors want but aren’t available elsewhere,” he said. “It’s been an unlikely path. I don’t have design experience, and being in Michigan, it’s not the greatest place to start a business like this, and yet, here we are.”

Grand Rapids Business Journal spotlights the driving force behind the founding of Revel Custom Wine Cellars–creating efficient, yet beautiful wine cellars.

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